I am Birgit Baier,
Strategic Transformation Consultant
Helping companies turn innovation and new technologies into sustainable growth, from strategy to execution. At the intersection of strategy, brand, design, and technology, my strength is translating tech into business strategy, aligning stakeholders, and taking ideas to market worldwide.
Book an intro call.
25+ years leadership · 16+ countries · 50+ brands · Board Member
Shaping the strategy and seeing it through, with expertise kept current in leadership, AI, sustainability and governance.
25+
years of management and leadership experience
16+
countries worked in
50+
brands in the portfolio
Santander, LSE Education
Santander Course SW50 Global Leadership Programme 2026
Artificial Intelligence - Business Strategies & Applications
Berkeley Executive Education, 2023
Circular Economy and Sustainability Strategies
Cambridge Judge Business School Executive Education, 2021
Certified Business Coach
Federal Association of Certified Trainers & Business Coaches, 2018
Excellence Program for Supervisory Boards
Frankfurt School of Finance and Management, 2017
State Certified Communication Expert
Academy for Marketing-Communikation e.V. , 1993
Assisting companies in digital transformation by defining the transformation and brand strategy, developing and integrating innovative technologies, processes, and business growth models.
Embedding sustainability into strategy, offerings and operations, and building the alliances and partnerships that turn it into a competitive advantage.
Aligning internal and external teams behind shared objectives, removing friction and getting complex projects delivered, as a consultant or interim manager.
Experienced board member, bringing expertise in growth, digitalisation, brand, marketring and innovation, challenging and supporting management while safeguarding the interests of the company and its shareholders.
Active member of ArMID and FidAR, committed to modern governance, diverse boards, and open dialogue between boards and management.
Alessa Stauch, Adobe
"I have the pleasure of working with Birgit since autumn last year in her role as partner manager for the relation between Plan.Net and Adobe. It is a trustful and reliable connection we have and the outcome is inspiring. Birgit is an asset to any team."
Rainer Saborny, Google
"Birgit is a versatile leader with proven business acumen and commercial awareness. She communicates persuasively and diplomatically at all levels. Her creative thinking and tenacious approach is facilitating positive change. I have been working with Birgit since she joined Razorfish to lead the McDonald’s account team. Birgit is fun and extremely reliable person. It was a great pleasure to work together with her."
Willi Kaiser, Plan.Net Group
"I've had the privilege of working very closely with Birgit over the past two years, partly because we had very similar tasks: successfully setting up new locations for the Group. Birgit in Berlin, me in Cologne. Birgit is an absolute professional when it comes to modern leadership and leads her team with trust and respect. Birgit brings an exceptionally high level of professionalism and reliability. I can recommend Birgit with a clear conscience to any client who is looking for an agency partner who is reliable and professional and has the qualities of a modern manager. She is an indispensable partner on our journey and enjoys my highest esteem."
"Working with Birgit is an exceptionally inspiring experience. She brings outstanding technical expertise and has remarkable connections within the elite of digital development"
Alessandro Del Sarto, Senior Manager at Reply (Vodafone)
"Birgit is a charismatic leader driven to success. She cuts new paths into exciting places and brings with her an energy and passion that is infectious. As a colleague she is inspiring, as a partner she is deeply dependable, and as a peer she is impressive to behold. If you have a chance to work with Birgit, do not hesitate to take advantage of the opportunity. The experience will elevate you."
Marc Lukas, Lucas&Co
"Birgit is a charismatic leader driven to success. She cuts new paths into exciting places and brings with her an energy and passion that is infectious. As a colleague she is inspiring, as a partner she is deeply dependable, and as a peer she is impressive to behold. If you have a chance to work with Birgit, do not hesitate to take advantage of the opportunity. The experience will elevate you."
