I am Birgit Baier,

Transformation Consultant

Experienced transformation expert with a focus on digital business transformation and sustainable strategy. Demonstrating proven leadership and consulting acumen in diverse global contexts, including multicultural environments.


Executive Summary
& Certifications

In the dynamic business world, lifelong learning is not just a principle but a strategic imperative for sustainable success.


years of management and leadership experience


working in countries all over the world


brands in the portfolio

  • Artificial Intelligence - Business Strategies & Applications
    Berkeley Executive Education, 2023  

  • Circular Economy and Sustainability Strategies
    Cambridge Judge Business School Executive Education, 2021

  • Certified Business Coach
    Federal Association of Certified Trainers & Business Coaches, 2018

  • Excellence Program for Supervisory Boards
    Frankfurt School of Finance and Management, 2017

  • State Certified Communication Expert
    Academy for Marketing-Communikation e.V. , 1993

Service and expertise


Drawing on leadership and multicultural management expertise, I specialize in innovating, restructuring, and implementing growth strategies in digital, tech, and creative sectors. As both consultant and supervisory board member, my approach combines strategic insight with hands-on ability, initiating digital transformation and fostering business growth through agile alliance and partner management.

Strategy Board Service


Digital Business Transformation

Assisting companies in digital transformation by developing and integrating innovative technologies, processes, and business growth models.

Sustainable Corporate Development

Emphasis on sustainable practices and strategies, alliance-partner management, and proven leadership in global, multicultural contexts, fueled by innovation.

Organizational Alignment Consulting

Leveraging leadership and agility to steer internal and external business units towards effective project management, fostering strong alliances and partnerships for optimal synergies and goal realization.

Supervisory Board

Consultation, Advisory, Compliance

Offering strategic and practical knowledge with focus on growth, digitalization, sustainability, brand, and innovation. Goal is as Supervisory Board Member safeguarding the interests of companies and their shareholders in a fiduciary capacity.

Membership, Engagement

As a qualified participant and member of ArMID & FidAR, the service is dedicated to fostering exchange and dialogue, bringing a wealth of experience and insight to the table in guiding companies towards their strategic objectives.



A compilation of references from clients, partners, and colleagues, offering you insights into our diverse relationships and experiences

Alessa Stauch, Adobe

"I have the pleasure of working with Birgit since autumn last year in her role as partner manager for the relation between Plan.Net and Adobe. It is a trustful and reliable connection we have and the outcome is inspiring. Birgit is an asset to any team."

Rainer Saborny, Google

"Birgit is a versatile leader with proven business acumen and commercial awareness. She communicates persuasively and diplomatically at all levels. Her creative thinking and tenacious approach is facilitating positive change. I have been working with Birgit since she joined Razorfish to lead the McDonald’s account team. Birgit is fun and extremely reliable person. It was a great pleasure to work together with her."

Willi Kaiser, Plan.Net Group

"I've had the privilege of working very closely with Birgit over the past two years, partly because we had very similar tasks: successfully setting up new locations for the Group. Birgit in Berlin, me in Cologne. Birgit is an absolute professional when it comes to modern leadership and leads her team with trust and respect. Birgit brings an exceptionally high level of professionalism and reliability. I can recommend Birgit with a clear conscience to any client who is looking for an agency partner who is reliable and professional and has the qualities of a modern manager. She is an indispensable partner on our journey and enjoys my highest esteem."

Bettina Kochheim

"Working with Birgit is an exceptionally inspiring experience. She brings outstanding technical expertise and has remarkable connections within the elite of digital development"

Alessandro Del Sarto, Senior Manager at Reply (Vodafone)

"I had the privilege to work with Birgit on a significant project and appreciated her competent and sound approach in several occasions, including critical conditions where quick and effective interventions were instrumental in bringing activities back on track. Birgit also had a consi-derable role in ensuring that the project vision was kept across the various organisations involved in the project."

Marc Lukas, Lucas&Co

"Birgit is a charismatic leader driven to success. She cuts new paths into exciting places and brings with her an energy and passion that is infectious. As a colleague she is inspiring, as a partner she is deeply dependable, and as a peer she is impressive to behold. If you have a chance to work with Birgit, do not hesitate to take advantage of the opportunity. The experience will elevate you."


Work experience

  • Plan.Net Berlin GmbH
    November 2021 – today
    Managing Director, Partner Manager Adobe, Expert for Sustainability
  • Ogilvy GmbH
    February 2020 – October 2021
    Ogilvy Consulting
    Partner Consulting
  • Macromedia University for Applied Sience
    October 2019 – today
    "Brand and Branding" (2021)
    "Innovation by Design" (2019)
    College Lecturer (freelance)
  • bempowered
    July 2018 – today
    Empowerment in the digital world  
    Supervisory Board Member, Corporate Board
  • bbuildsupnepal e.V.
    February 2017 – today
    Foundress, Chairperson
  • Acquia
    June 2015 – September 2017
    Area Vice President Strategic Alliances & Operations, Continental Europe, Member of the Global & European Leadership Team
  • Razorfish (Publicis.Sapient)
    April 2012 – June 2015
    International Director Strategic Alliances (DACH, Benelux, UK), Chief Client Officer Germany, Member of the Management Board & M&A Team EMEA
  • Frog Design (ARICENT)
    January 2010 – February 2012
    Managing Director Germany & The Netherlands,
    Member of the European Leadership Team
  • The Brand Union (WPP)
    July 2007 – December 2009
    Business Consultant Germany
  • Lothar Böhm
    June 2006 - Juny 2007
    Managing Director Poland & Director International
    Business Development Germany
  • FutureBrand (Interpublic Gruppe)
    2004 – 2006
    CEO, Managing Director Germany and Switzerland,
    Director Business Development Germany
  • United Nations Children's Fund (UNICEF)
    2002 – 2003
    Fundraising Consultant China
  • Wunderman, IMPIRIC (WPP)
    1993 - 2002
    Managing Director Singapore, new business development India, President & CEO Philippines, General Manager Hungary, Senior Client Manager Germany